GLOBAL ADVERTISING: RHYME OR REASON.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Works matching IS 1069031X AND DT 1993 AND VI 1 AND IP 1
Results: 8
1
2
THE KNOWLEDGE LINK: HOW FIRMS COMPETE THROUGH STRATEGIC ALLIANCES.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
3
The Marketing Challenges of the Newly Independent Republics: Product Competitiveness in Global Markets.
- Published in:
- Journal of International Marketing, 1993, v. 1, n. 1, p. 77, doi. 10.1177/1069031X9300100106
- By:
- Publication type:
- Article
4
An Experiment on the Salience of Country-or-Origin in the Era of Global Brands.
- Published in:
- Journal of International Marketing, 1993, v. 1, n. 1, p. 57, doi. 10.1177/1069031X9300100105
- By:
- Publication type:
- Article
5
Inward-Outward Connections in Internationalization.
- Published in:
- Journal of International Marketing, 1993, v. 1, n. 1, p. 44, doi. 10.1177/1069031X9300100104
- By:
- Publication type:
- Article
6
Patterns and Technological Implications of Global Sourcing Strategies: A Study of European and Japanese Multinational Firms.
- Published in:
- Journal of International Marketing, 1993, v. 1, n. 1, p. 26, doi. 10.1177/1069031X9300100103
- By:
- Publication type:
- Article
7
Strategic Alliances in the Triad: An Exploratory Study.
- Published in:
- Journal of International Marketing, 1993, v. 1, n. 1, p. 4, doi. 10.1177/1069031X9300100102
- By:
- Publication type:
- Article
8
From the Editor in Chief.
- Published in:
- 1993
- By:
- Publication type:
- Editorial