Found: 8
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Closing the Perception Gap in Advertising Design.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 1, doi. 10.1080/10641734.2010.10505271
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- Publication type:
- Article
Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 13, doi. 10.1080/10641734.2010.10505272
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- Publication type:
- Article
Temporal Framing in Health Advertising: The Role of Risk and Future Orientation.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 33, doi. 10.1080/10641734.2010.10505273
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- Article
The Role of Gender and Message Strategy in the Perception of Advocacy Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 47, doi. 10.1080/10641734.2010.10505274
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- Article
Customer Magazines: Effects of Commerciality on Readers' Reactions.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 59, doi. 10.1080/10641734.2010.10505275
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- Publication type:
- Article
Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 69, doi. 10.1080/10641734.2010.10505276
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- Publication type:
- Article
Evaluating the Work Preference Inventory and its Measurement of Motivation in Creative Advertising Professionals.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 81, doi. 10.1080/10641734.2010.10505277
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- Publication type:
- Article
Are They Really That Different From Us: A Comparison of Arab and American Newspaper Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 95, doi. 10.1080/10641734.2010.10505278
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- Publication type:
- Article