Found: 8
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Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 1, doi. 10.1080/10641734.2009.10505262
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- Article
A Rhetorical Question: What Is the Impact of Nontraditional Media for Low- and High-Reputation Brands?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 13, doi. 10.1080/10641734.2009.10505263
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- Publication type:
- Article
Using Humor in Conjunction with Negative Consequences in Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 25, doi. 10.1080/10641734.2009.10505264
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- Article
Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 41, doi. 10.1080/10641734.2009.10505265
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- Article
When Are Baby-Faced Endorsers Appropriate? Testing Effects on Credibility and Purchase Intention.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 67, doi. 10.1080/10641734.2009.10505266
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- Article
To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 75, doi. 10.1080/10641734.2009.10505267
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- Article
A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 91, doi. 10.1080/10641734.2009.10505268
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- Article
Insights on Account Planning: A View from the Indian Ad Industry.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 105, doi. 10.1080/10641734.2009.10505269
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- Article