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From the Editors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 1, doi. 10.1080/10641734.2009.10505252
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- Publication type:
- Article
Informational and Transformational Responses to Celebrity Endorsements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 1, doi. 10.1080/10641734.2009.10505253
- By:
- Publication type:
- Article
A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 15, doi. 10.1080/10641734.2009.10505254
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- Publication type:
- Article
Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 27, doi. 10.1080/10641734.2009.10505255
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- Article
The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 43, doi. 10.1080/10641734.2009.10505256
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- Publication type:
- Article
Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 63, doi. 10.1080/10641734.2009.10505257
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- Publication type:
- Article
A Resource-Matching Based View of Sponsorship Information Processing.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 75, doi. 10.1080/10641734.2009.10505258
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- Publication type:
- Article
The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 89, doi. 10.1080/10641734.2009.10505259
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- Publication type:
- Article
Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 105, doi. 10.1080/10641734.2009.10505260
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- Publication type:
- Article