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From the Editors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 1, doi. 10.1080/10641734.2008.10505242
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- Publication type:
- Article
Leading National Advertisers' Uses of Advergames.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 1, doi. 10.1080/10641734.2008.10505243
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- Publication type:
- Article
Attention for Open and Closed Advertisements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 15, doi. 10.1080/10641734.2008.10505244
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- Publication type:
- Article
Publicity vs. Advertising in a Cluttered Environment Effects on Attention and Brand Identification.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 27, doi. 10.1080/10641734.2008.10505245
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- Publication type:
- Article
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 37, doi. 10.1080/10641734.2008.10505246
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- Publication type:
- Article
"Selling Sin" in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 49, doi. 10.1080/10641734.2008.10505247
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- Publication type:
- Article
The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 65, doi. 10.1080/10641734.2008.10505248
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- Publication type:
- Article
Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 79, doi. 10.1080/10641734.2008.10505249
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- Publication type:
- Article
The Effects of Advertising Spending on Satisfaction: A Comparison Study of Bank and Supermarket Industries.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 87, doi. 10.1080/10641734.2008.10505250
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- Publication type:
- Article