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How Frequently Do Large Consumer Magazines Fail to Achieve Their Advertising Rate Base? An Analysis of Publishers' Statements and Audit Reports.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 1, doi. 10.1080/10641734.2008.10505234
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- Article
Outdoor Advertising Recall: A Comparison of Newer Technology and Traditional Billboards.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 13, doi. 10.1080/10641734.2008.10505235
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- Article
Online Advertising Research in Advertising Journals: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 31, doi. 10.1080/10641734.2008.10505236
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- Article
Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 49, doi. 10.1080/10641734.2008.10505237
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- Article
How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 61, doi. 10.1080/10641734.2008.10505238
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- Article
Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 71, doi. 10.1080/10641734.2008.10505239
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- Article
A 13-Year Content Analysis of Survey Methodology in Communication Related Journals.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 79, doi. 10.1080/10641734.2008.10505240
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- Article