Found: 8
Select item for more details and to access through your institution.
Effects of Ad-Brand Incongruency.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 1, doi. 10.1080/10641734.2005.10505178
- By:
- Publication type:
- Article
Emotional and Informational Content of Commercials: Visual and Auditory Circumplex Spaces, Product Information and their Effects on Audience Evaluation.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 13, doi. 10.1080/10641734.2005.10505179
- By:
- Publication type:
- Article
Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 39, doi. 10.1080/10641734.2005.10505180
- By:
- Publication type:
- Article
The Relationships between 3-D Advertisings and Risk Perceptions on the Web: The Role of Brand and Emotion.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 55, doi. 10.1080/10641734.2005.10505181
- By:
- Publication type:
- Article
The Importance of Perceived Endorser Credibility in South Korean Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 67, doi. 10.1080/10641734.2005.10505182
- By:
- Publication type:
- Article
What Matters Most in Advertising Agency Performance to Clients: Implications and Issues on Their Relationship in Hong Kong.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 83, doi. 10.1080/10641734.2005.10505183
- By:
- Publication type:
- Article
Advertising to Communicate Public Policy: Applying Lessons from Federal Tax Law.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 99, doi. 10.1080/10641734.2005.10505184
- By:
- Publication type:
- Article
From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 107, doi. 10.1080/10641734.2005.10505185
- By:
- Publication type:
- Article