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Does Advertising Influence Investors? Evidence and Research Propositions.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 1, doi. 10.1080/10641734.2004.10505160
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- Article
Demographics of Age: Generational and Cohort Confusion.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 11, doi. 10.1080/10641734.2004.10505161
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- Article
Exploring the Determinants of the Media Negotiation Process: A Qualitative Study.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 27, doi. 10.1080/10641734.2004.10505162
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- Article
The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 41, doi. 10.1080/10641734.2004.10505163
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- Article
Measuring Attitude Toward the Brand and Purchase Intentions.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 53, doi. 10.1080/10641734.2004.10505164
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- Article
Comparative Advertising Effectiveness: A Cross-Cultural Study.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 67, doi. 10.1080/10641734.2004.10505165
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- Article
Gender Sex-Role Portrayals in International Television Advertising Over Time: The Australian Experience.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 81, doi. 10.1080/10641734.2004.10505166
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- Article
Is the Use of Sexual and Fear Appeals Ethical? A Moral Evaluation By Generation Y College Students.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 97, doi. 10.1080/10641734.2004.10505167
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- Article