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Interference Effects of a Purchase on Subsequent Advertising Within the Category.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 1, doi. 10.1080/10641734.2004.10505152
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- Publication type:
- Article
Consumer Responses to Complex Advertisements:The Moderating Role of Need for Cognition, Knowledge, and Gender.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 9, doi. 10.1080/10641734.2004.10505153
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- Publication type:
- Article
The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 25, doi. 10.1080/10641734.2004.10505154
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- Publication type:
- Article
The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 37, doi. 10.1080/10641734.2004.10505155
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- Article
A Comparative Content Analysis of Women's Magazine Advertisements from Hong Kong and Australia on Advertising Expressions.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 47, doi. 10.1080/10641734.2004.10505156
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- Article
Selecting Media for National Advertising Revisited:Criteria of Importance to Large-Company Advertising Managers.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 59, doi. 10.1080/10641734.2004.10505157
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- Publication type:
- Article
Educating to Improve the Effectiveness of Advertising Self- Regulatory Schemes:The Case of Australia.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 69, doi. 10.1080/10641734.2004.10505158
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- Article