Found: 5
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The influence of spokeperson's race in relation to accents used in television commercials.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2000, v. 22, n. 1, p. 67, doi. 10.1080/10641734.2000.10505102
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- Article
Why are endorsements effective? Sorting among theories of product and endorser effects.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2000, v. 22, n. 1, p. 55, doi. 10.1080/10641734.2000.10505101
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- Publication type:
- Article
Effects of interestingness on evaluations of TV commercials.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2000, v. 22, n. 1, p. 41, doi. 10.1080/10641734.2000.10505100
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- Publication type:
- Article
Negative political ads and negative citizen orientations toward politics.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2000, v. 22, n. 1, p. 13, doi. 10.1080/10641734.2000.10505099
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- Publication type:
- Article
Cross media promotion of the Internet in television commercials.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2000, v. 22, n. 1, p. 1, doi. 10.1080/10641734.2000.10505098
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- Publication type:
- Article