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Impact of measurement periods on Website rankings and traffic estimation: A user-centric approach.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 1, doi. 10.1080/10641734.1999.10505091
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- Publication type:
- Article
Design and validation of an instrument for measuring advertising effectiveness in the printed media.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 11, doi. 10.1080/10641734.1999.10505092
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- Publication type:
- Article
When the irrelevant becomes relevant: The similarity-to-old effect on brand categorization.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 31, doi. 10.1080/10641734.1999.10505093
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- Publication type:
- Article
Antecedents of mothers' attitudes toward the FTC's rule for 900-number advertising directed at...
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 49, doi. 10.1080/10641734.1999.10505094
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- Publication type:
- Article
Building theoretical insights to explain differences in remote control use between males and...
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 59, doi. 10.1080/10641734.1999.10505095
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- Publication type:
- Article
Women's studies and advertising role portrayal sensitivity: How easy is it to raise `feminist...
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 77, doi. 10.1080/10641734.1999.10505096
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- Publication type:
- Article