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The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 1, p. 1, doi. 10.1080/10641734.1999.10505085
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- Publication type:
- Article
A Proposed Model for Explaining and Measuring Web Ad Effectiveness.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 1, p. 13, doi. 10.1080/10641734.1999.10505086
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- Publication type:
- Article
How Advertising Works on the WWW: Modified Elaboration Likelihood Model.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 1, p. 33, doi. 10.1080/10641734.1999.10505087
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- Publication type:
- Article
Advertising Message Involvement: The Role of Enduring and Situational Factors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 1, p. 51, doi. 10.1080/10641734.1999.10505088
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- Publication type:
- Article
The Effects of Sex and Ethnicity on Evaluations of Advertising Job Candidates: Do Stereotypes Predict Discrimination?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 1, p. 63, doi. 10.1080/10641734.1999.10505089
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- Publication type:
- Article