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Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 2, p. 1, doi. 10.1080/10641734.1998.10505079
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- Publication type:
- Article
Realism in Magazine Advertising: Meaning, Prevalence, and Intention.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 2, p. 19, doi. 10.1080/10641734.1998.10505080
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- Publication type:
- Article
Brand Placement: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 2, p. 31, doi. 10.1080/10641734.1998.10505081
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- Publication type:
- Article
Advertising by Professionals: Causes and Consequences.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 2, p. 51, doi. 10.1080/10641734.1998.10505082
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- Publication type:
- Article
A Theory for Assigning Weights to Media Audiences.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 2, p. 63, doi. 10.1080/10641734.1998.10505083
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- Publication type:
- Article