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Examining the Effectiveness of Comparative Advertising: The Role of Attitude Accessibility.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 62, doi. 10.1080/10641734.1998.10505077
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- Publication type:
- Article
Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 47, doi. 10.1080/10641734.1998.10505076
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- Publication type:
- Article
Product Use Goals and Attitudinal Responses to Ads.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 19, doi. 10.1080/10641734.1998.10505074
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- Publication type:
- Article
Standardization & Justification: Do A[subad] Scales Measure Up?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 1, doi. 10.1080/10641734.1998.10505073
- By:
- Publication type:
- Article
Factors Affecting Advertising Approach in Asia.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 33, doi. 10.1080/10641734.1998.10505075
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- Publication type:
- Article