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The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 1, doi. 10.1080/10641734.1997.10524434
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- Publication type:
- Article
Exploring a New Typology of Emotional Appeals: Basic, versus Social, Emotional Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 23, doi. 10.1080/10641734.1997.10524435
- By:
- Publication type:
- Article
The Antecedents and Consequences of Perceived Advertising Clutter.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 39, doi. 10.1080/10641734.1997.10524436
- By:
- Publication type:
- Article
Selecting Media for National Accounts: Factors of Importance to Agency Media Specialists.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 55, doi. 10.1080/10641734.1997.10524437
- By:
- Publication type:
- Article
For Love or Money: A Longitudinal Content Analysis of Chinese Personal Advertisements, 1984-1995.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 65, doi. 10.1080/10641734.1997.10524438
- By:
- Publication type:
- Article
Correction Notice.
- Published in:
- 1997
- Publication type:
- Correction notice