Works matching IS 10641734 AND DT 1997 AND VI 19 AND IP 1
Results: 5
Advertising by Attorneys: New Developments.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 1, p. 67, doi. 10.1080/10641734.1997.10505058
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- Publication type:
- Article
The Relationship of Beliefs and Exposure to General Perceptions of Infomercials.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 1, p. 51, doi. 10.1080/10641734.1997.10505057
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- Publication type:
- Article
Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 1, p. 37, doi. 10.1080/10641734.1997.10505056
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- Publication type:
- Article
A 30-Year Assessment of the Media Planning Literature.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 1, p. 23, doi. 10.1080/10641734.1997.10505055
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- Publication type:
- Article
A Transfer Appropriate Processing View of Consumer Memory.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 1, p. 1, doi. 10.1080/10641734.1997.10505054
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- Article