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A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 1, doi. 10.1080/10641734.1996.10505036
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- Publication type:
- Article
Economic Censorship and Free Speech: The Circle of Communication Between Advertisers, Media, and Consumers.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 21, doi. 10.1080/10641734.1996.10505037
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- Publication type:
- Article
Advertising and its Effect on Industrial Concentration: A Contingency Perspective.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 35, doi. 10.1080/10641734.1996.10505038
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- Article
Intermedia Comparisons Through the Structure of Media Rates.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 45, doi. 10.1080/10641734.1996.10505039
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- Article
Advertising Message Strategies in U. S. Congressional Campaigns: 1982, 1990.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 53, doi. 10.1080/10641734.1996.10505040
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- Article
Predispositions Toward Green Issues: The Potential Efficacy of Advertising Appeals.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 67, doi. 10.1080/10641734.1996.10505041
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- Article
Contemporary Female Perspectives of Female Role Portrayals in Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 81, doi. 10.1080/10641734.1996.10505042
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- Article