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Media Models and Advertising Effects: Conceptualization and Theoretical Implications.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 1, doi. 10.1080/10641734.1995.10505029
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- Publication type:
- Article
An Investigation of the Fine Print in Children's Television Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 77, doi. 10.1080/10641734.1995.10505034
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- Publication type:
- Article
In-Home Observations of Commercial Zapping Behavior.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 69, doi. 10.1080/10641734.1995.10505033
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- Publication type:
- Article
Advertising Creativity: A Review and Empirical Investigation of External Evaluation, Cognitive Style and Self-Perceptions of Creativity.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 33, doi. 10.1080/10641734.1995.10505031
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- Article
Advertising Budget Practices: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 17
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- Publication type:
- Article
A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 53, doi. 10.1080/10641734.1995.10505032
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- Publication type:
- Article