Found: 6
Select item for more details and to access through your institution.
How Consumers Assess the Value of Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 1, doi. 10.1080/10641734.1995.10505022
- By:
- Publication type:
- Article
Advertising Images: From Persuasion to Polysemy.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 19, doi. 10.1080/10641734.1995.10505023
- By:
- Publication type:
- Article
A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 33, doi. 10.1080/10641734.1995.10505024
- By:
- Publication type:
- Article
Gender Roles and Children's Television Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 49, doi. 10.1080/10641734.1995.10505025
- By:
- Publication type:
- Article
A Comparison of the Portrayal and Frequency of Hispanics and Whites in English Language Television Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 65, doi. 10.1080/10641734.1995.10505026
- By:
- Publication type:
- Article
Differences in the Portrayal of Blacks: A Content Analysis of General Media Versus Culturally-targeted Commercials.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 75, doi. 10.1080/10641734.1995.10505027
- By:
- Publication type:
- Article