Found: 6
Select item for more details and to access through your institution.
Reality Engineering: Blurring the Boundaries Between Commercial Signification and Popular Culture.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 1, doi. 10.1080/10641734.1994.10505015
- By:
- Publication type:
- Article
A Mertonian Framework for the Analysis of the Debate Over Advertising's Role in Society.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 19, doi. 10.1080/10641734.1994.10505016
- By:
- Publication type:
- Article
Applying Implicit Memory Measures: Word Fragment Completion in Advertising Tests.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 29, doi. 10.1080/10641734.1994.10505017
- By:
- Publication type:
- Article
What Makes a Slogan Memorable and Who Remembers It.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 41, doi. 10.1080/10641734.1994.10505018
- By:
- Publication type:
- Article
Understanding Parental Concern About Toy-Based Programming: New Insights From Socialization Theory.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 59, doi. 10.1080/10641734.1994.10505019
- By:
- Publication type:
- Article
Themes and Verbal Claims in Cigarette and Alcohol Beverage Ads.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 73, doi. 10.1080/10641734.1994.10505020
- By:
- Publication type:
- Article