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Attitude Toward the Ad: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 25, doi. 10.1080/10641734.1993.10505002
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- Publication type:
- Article
Advertising Images of Mature Adults: An Update.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 81, doi. 10.1080/10641734.1993.10505005
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- Publication type:
- Article
Cynicism and Conformity as Correlates of Trust in Product Information Sources.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 71, doi. 10.1080/10641734.1993.10505004
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- Publication type:
- Article
The Optimal Level Of Fear-Arousal In Advertising: An Empirical Study.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 93, doi. 10.1080/10641734.1993.10505006
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- Publication type:
- Article
Analysis of Network TV Commercial Time Pricing for Top-Rated Prime Time Programs.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 59, doi. 10.1080/10641734.1993.10505003
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- Publication type:
- Article
The Firm, the Author, and the Persona: A Literacy Model of the Source of Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 15, doi. 10.1080/10641734.1993.10505001
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- Publication type:
- Article
A Conceptual Approach To Alternative Memory Measures For Advertising Effectiveness.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 1, doi. 10.1080/10641734.1993.10505000
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- Publication type:
- Article