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Hearing versus Seeing: A Comparison of Consumer Learning of Spoken and Pictorial Information in Televised Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 1, doi. 10.1080/10641734.1993.10504993
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- Publication type:
- Article
Defining, Operationalizing, and Using Involvement in Advertising Research: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 21, doi. 10.1080/10641734.1993.10504994
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- Publication type:
- Article
Advertising Research in the Pre-Depression Years: A Cultural History.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 59, doi. 10.1080/10641734.1993.10504995
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- Publication type:
- Article
Media Exposure in Target Markets.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 77, doi. 10.1080/10641734.1993.10504996
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- Publication type:
- Article
Combinations of Creative Elements in Radio Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 87, doi. 10.1080/10641734.1993.10504997
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- Publication type:
- Article
Elderly Consumers' Characterization of Medication Information Sources.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 101, doi. 10.1080/10641734.1993.10504998
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- Publication type:
- Article