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Making Headlines: An Overview of Key Happenings in Media Planning, Buying, and Research from 1985-1991.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 19, doi. 10.1080/10641734.1992.10504986
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- Publication type:
- Article
Choice of English vs. Spanish Language.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 35, doi. 10.1080/10641734.1992.10504987
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- Publication type:
- Article
A Content Analysis of the 'Fine Print' in Television Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 47, doi. 10.1080/10641734.1992.10504988
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- Publication type:
- Article
The Information Content of Newspaper Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 63, doi. 10.1080/10641734.1992.10504989
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- Publication type:
- Article
White Space in Newspaper Grocery Advertising: Some New Findings.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 69, doi. 10.1080/10641734.1992.10504990
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- Publication type:
- Article
A Piecewise-Regression Test of Riesman's Theory of Special Character.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 77, doi. 10.1080/10641734.1992.10504991
- By:
- Publication type:
- Article