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The Development of Advertising-Centered Versus Individual-Centered Scales.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 59, doi. 10.1080/10641734.1992.10504980
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- Article
Advertising Stimulus Effects: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 75, doi. 10.1080/10641734.1992.10504982
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- Article
A Content Analysis of the Portrayal of Blacks in Trade Publication Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 67, doi. 10.1080/10641734.1992.10504981
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- Article
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 45, doi. 10.1080/10641734.1992.10504979
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- Article
Differentiate Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 35, doi. 10.1080/10641734.1992.10504978
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- Publication type:
- Article
An Examination of Factors Mediating and Moderating Advertising's Effect on Brand Attitude Formation.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 23, doi. 10.1080/10641734.1992.10504977
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- Article
The Impact of Changes in Advertising Agencies on Corporate Common Stock Prices.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 1, doi. 10.1080/10641734.1992.10504975
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- Article
Feminist Literary Theory and Advertising Research: A New "Reading" of the Text and the Consumer.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 9, doi. 10.1080/10641734.1992.10504976
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- Article