Found: 9
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An Online Advertising Model: Comparing China and the U.S.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 101, doi. 10.1080/10641734.2010.10505288
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- Publication type:
- Article
Antecedents to Advertising Avoidance in China.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 87, doi. 10.1080/10641734.2010.10505287
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- Publication type:
- Article
The Effects of Openness on Attitude toward the Ad, Attitude toward the Brand, and Brand Beliefs in Dutch Magazine Ads.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 71, doi. 10.1080/10641734.2010.10505286
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- Publication type:
- Article
Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 59, doi. 10.1080/10641734.2010.10505285
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- Article
The Content of Cosmetic Surgery Advertisements Placed in Large City Magazines, 1985-2004.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 41, doi. 10.1080/10641734.2010.10505284
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- Publication type:
- Article
The Influence of Program Context Intensity: An Examination of Television Advertising During War News.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 27, doi. 10.1080/10641734.2010.10505283
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- Publication type:
- Article
Product, Personality or Prose? Testing Functional Matching Effects in Advertising Persuasion.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 11, doi. 10.1080/10641734.2010.10505282
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- Publication type:
- Article
The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 1, doi. 10.1080/10641734.2010.10505281
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- Publication type:
- Article
From the Editors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 1, doi. 10.1080/10641734.2010.10505280
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- Publication type:
- Article