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An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2001, v. 23, n. 2, p. 53, doi. 10.1080/10641734.2001.10505120
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- Publication type:
- Article
Comparative vs. Noncomparative Advertising: Perspectives on Memory.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2001, v. 23, n. 2, p. 33, doi. 10.1080/10641734.2001.10505119
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- Publication type:
- Article
The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2001, v. 23, n. 2, p. 23, doi. 10.1080/10641734.2001.10505118
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- Publication type:
- Article
'Lesbian Chic' Imagery in Advertising: Interpretations and Insights of Female Same-Sex Eroticism.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2001, v. 23, n. 2, p. 9, doi. 10.1080/10641734.2001.10505117
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- Publication type:
- Article
Conditioning of Meaning in Advertising: Brand Gender Perception Effects.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2001, v. 23, n. 2, p. 1, doi. 10.1080/10641734.2001.10505116
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- Publication type:
- Article