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Mergers and Acquisitions and the Structure of the Advertising Agency Industry.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 15, doi. 10.1080/10641734.1994.10505010
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- Publication type:
- Article
The Taxation of Advertising: A Review of Current Issues.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 1, doi. 10.1080/10641734.1994.10505009
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- Publication type:
- Article
Social Criticisms Reflected in TV Commercial Parodies: The Influence of Popular Culture on Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 67, doi. 10.1080/10641734.1994.10505013
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- Publication type:
- Article
Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 49, doi. 10.1080/10641734.1994.10505012
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- Publication type:
- Article
Creative Features of Globally-Understood Advertisements.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 1, p. 29, doi. 10.1080/10641734.1994.10505011
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- Publication type:
- Article