Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach.
- Published in:
- Sport Marketing Quarterly, 2025, v. 34, n. 1, p. 74, doi. 10.32731/SMQ.341.032025.06
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2025 AND VI 34 AND IP 1
Results: 6
1
2
Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market.
- Published in:
- Sport Marketing Quarterly, 2025, v. 34, n. 1, p. 60, doi. 10.32731/SMQ.341.032025.05
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- Publication type:
- Article
3
Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition.
- Published in:
- Sport Marketing Quarterly, 2025, v. 34, n. 1, p. 46, doi. 10.32731/SMQ.341.032025.04
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- Publication type:
- Article
4
An Examination of the Impact of Ticket Reference Price on Fairness Perceptions for Sport Consumers: Assessing the Influence of Self-Construal.
- Published in:
- Sport Marketing Quarterly, 2025, v. 34, n. 1, p. 31, doi. 10.32731/SMQ.341.032025.03
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- Publication type:
- Article
5
Get Your Tickets Here: An Examination of How Reputation and Pricing Strategies of Ticket Sellers Affect Consumers' Willingness to Purchase Sport Tickets.
- Published in:
- Sport Marketing Quarterly, 2025, v. 34, n. 1, p. 16, doi. 10.32731/SMQ.341.032025.02
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- Publication type:
- Article
6
What Do Ticket Prices Reveal About the Growth in Women's Sport? The Case of NCAA Division I Women's College Basketball.
- Published in:
- Sport Marketing Quarterly, 2025, v. 34, n. 1, p. 3, doi. 10.32731/SMQ.341.032025.01
- By:
- Publication type:
- Article