Factors Driving Virtual Running Event Participation: A CHAID Segmentation Approach.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 4, p. 397, doi. 10.32731/smq.334.122024.06
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2024 AND VI 33 AND IP 4
Results: 7
1
2
Does a Professional Sport Team's Corporate Social Responsibility (CSR) Initiative Increase Fans' Trust in the Team and CSR Participation Intention? A Moderated Mediation Model.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 4, p. 379, doi. 10.32731/smq.334.122024.05
- By:
- Publication type:
- Article
3
The Emotional Experiences of Fantasy Sports Participants.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 4, p. 339, doi. 10.32731/smq.334.122024.04
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- Publication type:
- Article
4
Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 4, p. 326, doi. 10.32731/smq.334.122024.03
- By:
- Publication type:
- Article
5
Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 4, p. 310, doi. 10.32731/smq.334.122024.02
- By:
- Publication type:
- Article
6
Examining the Prevalence and Impact of Sport Fans' Rituals: A Sensory Marketing Perspective.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 4, p. 297, doi. 10.32731/smq.334.122024.01
- By:
- Publication type:
- Article
7
SMQ Conference Calendar.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 4, p. 296
- Publication type:
- Article