Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 274, doi. 10.32731/smq.333.092024.06
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2024 AND VI 33 AND IP 3
Results: 6
1
2
The Value of the Call: An Examination of MLB Broadcasters as Points of Fan Attachment.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 258, doi. 10.32731/smq.333.092024.05
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- Publication type:
- Article
3
Contextualizing Fans' Divergent Experiences of Sport Activism Through a Social Identity Threat Lens.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 242, doi. 10.32731/smq.333.092024.04
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- Publication type:
- Article
4
Exploring Fans' Experience of Toxicity in Women's Sport Social Media Communities.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 229, doi. 10.32731/smq.333.092024.03
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- Publication type:
- Article
5
Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 214, doi. 10.32731/smq.333.092024.02
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- Publication type:
- Article
6
Franchise Ownership as Individual-Level Sport Brands: Exploring a Digitally Intermediated Process Model.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 3, p. 199, doi. 10.32731/smq.333.092024.01
- By:
- Publication type:
- Article