Worth a Shot? The Impact of Athletes' Vaccine Advocacy on Fan Attitudes and Behaviors.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 2, p. 181, doi. 10.32731/smq.2024.a929613
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2024 AND VI 33 AND IP 2
Results: 6
1
2
Fan Networks in Women's Sport: An Egocentric Analysis of Social Fans and IsoFans.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 2, p. 166, doi. 10.32731/smq.2024.a929612
- By:
- Publication type:
- Article
3
Look What We Have Here: Exploring Brand-Related Sport Consumer Twitter Conversation Topics.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 2, p. 150, doi. 10.32731/smq.2024.a929611
- By:
- Publication type:
- Article
4
Team Identification in Esports: The Benefits of Localizing an Esports Team.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 2, p. 135, doi. 10.32731/smq.2024.a929610
- By:
- Publication type:
- Article
5
An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 2, p. 116, doi. 10.32731/smq.2024.a929609
- By:
- Publication type:
- Article
6
From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 2, p. 99, doi. 10.32731/smq.2024.a929608
- By:
- Publication type:
- Article