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Works matching IS 10616934 AND DT 2024 AND VI 33 AND IP 1

Results: 7

1

Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women's Sport Sponsorship.

Published in:

Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 16, doi. 10.32731/SMQ.331.032024.02

By:

Jensen, Jonathan A.;
Smith, Danielle Kushner

Publication type:

Article

2

Virtual Reality Technology Induced Flow in the Spectator Sports Context: Empirical Examinations of VR Flow, Its Unique Antecedents, and Consequences.

Published in:

Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 81, doi. 10.32731/SMQ.331.032024.06

By:

Chang, Yonghwan;
Warren, Clinton;
Lee, Taehoon

Publication type:

Article

3

Perceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer Engagement.

Published in:

Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 66, doi. 10.32731/SMQ.331.032024.05

By:

Kim, Jeeyoon;
Jang, Bong Gee

Publication type:

Article

4

Making Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Effects of Sense of Home and Touristic Experience on Local and Visiting Spectators.

Published in:

Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 47, doi. 10.32731/SMQ.331.032024.04

By:

Hwang, Yongjin;
Ballouli, Khalid;
Bernthal, Matthew J.;
Choi, Wanyong

Publication type:

Article

5

Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.

Published in:

Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 32, doi. 10.32731/SMQ.331.032024.03

By:

Burton, Nicholas

Publication type:

Article

6

Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games.

Published in:

Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 3, doi. 10.32731/SMQ.331.032024.01

By:

Cisyk, Jeffrey

Publication type:

Article

7

SMQ Conference Calendar.

Published in:: Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 2
Publication type:: Article