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SMQ Conference Calendar.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 2
- Publication type:
- Article
Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 3, doi. 10.32731/SMQ.331.032024.01
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- Publication type:
- Article
Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women's Sport Sponsorship.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 16, doi. 10.32731/SMQ.331.032024.02
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- Publication type:
- Article
Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 32, doi. 10.32731/SMQ.331.032024.03
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- Publication type:
- Article
Making Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Eff ects of Sense of Home and Touristic Experience on Local and Visiting Spectators.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 47, doi. 10.32731/SMQ.331.032024.04
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- Publication type:
- Article
Perceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer Engagement.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 66, doi. 10.32731/SMQ.331.032024.05
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- Publication type:
- Article
Virtual Reality Technology Induced Flow in the Spectator Sports Context: Empirical Examinations of VR Flow, Its Unique Antecedents, and Consequences.
- Published in:
- Sport Marketing Quarterly, 2024, v. 33, n. 1, p. 81, doi. 10.32731/SMQ.331.032024.06
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- Publication type:
- Article