Dehumanization of Professional Athletes and Implications for Brand Attachment.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 223, doi. 10.32731/SMQ.323.092023.04
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2023 AND VI 32 AND IP 3
Results: 7
1
2
Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 246, doi. 10.32731/SMQ.323.092023.06
- By:
- Publication type:
- Article
3
They Saw a Game! Impact of Consumers’ Self-Serving Bias on Moral Disengagement and Subsequent Tolerant Responses Toward Athlete Scandals.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 207, doi. 10.32731/SMQ.323.092023.03
- By:
- Publication type:
- Article
4
Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 235, doi. 10.32731/SMQ.323.092023.05
- By:
- Publication type:
- Article
5
Who Says She's Not a True Fan? Perceptions of Fan Authenticity Among Gen Z Women Sports Fans.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 189, doi. 10.32731/SMQ.323.092023.02
- By:
- Publication type:
- Article
6
The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 175, doi. 10.32731/SMQ.323.092023.01
- By:
- Publication type:
- Article
7
SMQ Conference Calendar.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 174
- Publication type:
- Article