Aggressive Motives and Fan Passion Across Different Types of Sports.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 2, p. 162, doi. 10.32731/SMQ.322.062023.06
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2023 AND VI 32 AND IP 2
Results: 7
1
2
Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers' Revisit Intent During the COVID Pandemic.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 2, p. 150, doi. 10.32731/SMQ.322.062023.05
- By:
- Publication type:
- Article
3
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 2, p. 137, doi. 10.32731/SMQ.322.062023.04
- By:
- Publication type:
- Article
4
Determinants of Subscription Renewal Behavior in Sport Spectatorship Services: A CHAID Decision Tree Modeling Approach.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 2, p. 124, doi. 10.32731/SMQ.322.062023.03
- By:
- Publication type:
- Article
5
Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports Betting.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 2, p. 105, doi. 10.32731/SMQ.322.062023.02
- By:
- Publication type:
- Article
6
Factors Influencing Fan Acceptance or Rejection of a Sport Team's Revolutionary Rebrand.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 2, p. 91, doi. 10.32731/SMQ.322.062023.01
- By:
- Publication type:
- Article
7
SMQ Conference Calendar.
- Published in:
- 2023
- Publication type:
- Calendar