Works matching IS 10616934 AND DT 2023 AND VI 32 AND IP 1
Results: 6
An Analysis of Research Methods in Leading Sport Marketing Journals: A Call for Historical Research.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 76, doi. 10.32731/SMQ.321.032023.06
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- Article
The Effects of Self-Brand Connection and Self-Construal on Consumers’ Psychological and Behavioral Responses to Athlete Scandals.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 62, doi. 10.32731/SMQ.321.032023.05
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- Article
Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 47, doi. 10.32731/SMQ.321.032023.04
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- Article
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 33, doi. 10.32731/SMQ.321.032023.03
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- Article
Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 18, doi. 10.32731/SMQ.321.032023.02
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- Article
Predicting Ticket Holder No-Shows: Examining Differences Between Reported and Actual Attendance at College Football Games.
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- Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 3, doi. 10.32731/SMQ.321.032023.01
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- Article