The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 3, p. 239, doi. 10.32731/SMQ.313.0922.06
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- Publication type:
- Article
Works matching IS 10616934 AND DT 2022 AND VI 31 AND IP 3
Results: 6
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Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games' Press Conferences.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 3, p. 228, doi. 10.32731/SMQ.313.0922.05
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- Publication type:
- Article
3
Athlete Interrupted: Exploration of Athletes' Personal Brand Management in Times of Crisis.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 3, p. 212, doi. 10.32731/SMQ.313.0922.04
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- Publication type:
- Article
4
Exploring the Structural Relationships between Service Quality, Perceived Value, Satisfaction, and Loyalty in Nonprofit Sport Clubs: Empirical Evidence from Germany.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 3, p. 198, doi. 10.32731/SMQ.313.0922.03
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- Publication type:
- Article
5
Technology Innovations and Consumption of Formula 1 as a TV Sport Product.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 3, p. 186, doi. 10.32731/SMQ.313.0922.02
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- Publication type:
- Article
6
If the Cause Fits, Wear It: Jersey Sponsorship and the Role of Congruence, Articulation, and CSR-Linked Marketing.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 3, p. 171, doi. 10.32731/SMQ.313.0922.01
- By:
- Publication type:
- Article