The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 2, p. 141, doi. 10.32731/SMQ.312.0622.05
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2022 AND VI 31 AND IP 2
Results: 6
1
2
It’s About Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women’s Professional Sport Team.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 2, p. 128, doi. 10.32731/SMQ.312.0622.04
- By:
- Publication type:
- Article
3
An Examination of Sponsor Outcomes at Different Tiers of IndyCar Sponsorship.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 2, p. 113, doi. 10.32731/SMQ.312.0622.03
- By:
- Publication type:
- Article
4
NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 2, p. 157, doi. 10.32731/SMQ.312.0622.06
- By:
- Publication type:
- Article
5
Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 2, p. 101, doi. 10.32731/SMQ.312.0622.02
- By:
- Publication type:
- Article
6
Identification in Sport and Religion: Exploring the Overlap Between Two Group Identities.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 2, p. 89, doi. 10.32731/SMQ.312.0622.01
- By:
- Publication type:
- Article