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Toward a Better Understanding of Parent Versus Local Team Branding in Minor League Baseball.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 3, doi. 10.32731/SMQ.311.0322.01
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- Publication type:
- Article
The Influence of Non-Transactional Fan Engagement on Merchandise Consumption.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 4, doi. 10.32731/SMQ.311.0322.04
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- Publication type:
- Article
All-Inclusive v. Partitioned Pricing in Sports: The Effects of Pricing Format on Ticket Purchasers' Response.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 16, doi. 10.32731/SMQ.311.0322.02
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- Publication type:
- Article
The Impact of CSR-CSI Domain Overlap on Attitude Toward the Sponsor.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 33, doi. 10.32731/SMQ.311.0322.03
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- Publication type:
- Article
Lead by Example: An Exploration of the Athlete Brand as a Role Model.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 62, doi. 10.32731/SMQ.311.0322.05
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- Publication type:
- Article
Cut from the Same Cloth: An Examination of Attachment to College Football Coaches.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 76, doi. 10.32731/SMQ.311.0322.06
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- Publication type:
- Article