Lead by Example: An Exploration of the Athlete Brand as a Role Model.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 62, doi. 10.32731/SMQ.311.0322.05
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2022 AND VI 31 AND IP 1
Results: 6
1
2
Cut from the Same Cloth: An Examination of Attachment to College Football Coaches.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 76, doi. 10.32731/SMQ.311.0322.06
- By:
- Publication type:
- Article
3
The Influence of Non-Transactional Fan Engagement on Merchandise Consumption.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 4, doi. 10.32731/SMQ.311.0322.04
- By:
- Publication type:
- Article
4
The Impact of CSR-CSI Domain Overlap on Attitude Toward the Sponsor.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 33, doi. 10.32731/SMQ.311.0322.03
- By:
- Publication type:
- Article
5
All-Inclusive v. Partitioned Pricing in Sports: The Effects of Pricing Format on Ticket Purchasers' Response.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 16, doi. 10.32731/SMQ.311.0322.02
- By:
- Publication type:
- Article
6
Toward a Better Understanding of Parent Versus Local Team Branding in Minor League Baseball.
- Published in:
- Sport Marketing Quarterly, 2022, v. 31, n. 1, p. 3, doi. 10.32731/SMQ.311.0322.01
- By:
- Publication type:
- Article