How Sports Sponsorship Influences a Sponsor's Financial Performance: A Case Study from the Korea Baseball Organization.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 4, p. 315, doi. 10.32731/SMQ.304.1221.06
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2021 AND VI 30 AND IP 4
Results: 6
1
2
Delay Effect of Sport Media Consumption on Sport Consumers' Subjective Well-Being: Moderating Role of Team Identification.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 4, p. 305, doi. 10.32731/SMQ.304.1221.05
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- Publication type:
- Article
3
Developing and Validating a Venue Stimuli-Local Image Fit Scale.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 4, p. 289, doi. 10.32731/SMQ.304.1221.04
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- Publication type:
- Article
4
Better Together? Examining the Impact of Official Secondary Ticketing Partnerships on Consumers' Attitudes and Behaviors.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 4, p. 278, doi. 10.32731/SMQ.304.1221.03
- By:
- Publication type:
- Article
5
Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 4, p. 265, doi. 10.32731/SMQ.304.1221.02
- By:
- Publication type:
- Article
6
Athlete-Centric Employer Branding During Rival Leagues' Market Entry.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 4, p. 249, doi. 10.32731/SMQ.304.1221.01
- By:
- Publication type:
- Article