Works matching IS 10616934 AND DT 2021 AND VI 30 AND IP 3
Results: 6
Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning.
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- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 235, doi. 10.32731/SMQ.303.0921.06
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- Article
Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams.
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- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 220, doi. 10.32731/SMQ.303.0921.05
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- Article
A Run for Their Money: Examining Changes in Runners' Event-Related Expenditures.
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- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 207, doi. 10.32731/SMQ.303.0921.04
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- Article
Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender.
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- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 193, doi. 10.32731/SMQ.303.0921.03
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- Article
The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses.
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- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 178, doi. 10.32731/SMQ.303.0921.02
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- Article
An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior.
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- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 163, doi. 10.32731/SMQ.303.0921.01
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- Article