Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 235, doi. 10.32731/SMQ.303.0921.06
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2021 AND VI 30 AND IP 3
Results: 6
1
2
Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 220, doi. 10.32731/SMQ.303.0921.05
- By:
- Publication type:
- Article
3
A Run for Their Money: Examining Changes in Runners' Event-Related Expenditures.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 207, doi. 10.32731/SMQ.303.0921.04
- By:
- Publication type:
- Article
4
Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 193, doi. 10.32731/SMQ.303.0921.03
- By:
- Publication type:
- Article
5
The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 178, doi. 10.32731/SMQ.303.0921.02
- By:
- Publication type:
- Article
6
An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 3, p. 163, doi. 10.32731/SMQ.303.0921.01
- By:
- Publication type:
- Article