Works matching IS 10616934 AND DT 2021 AND VI 30 AND IP 2
Results: 6
Types of CSR Initiatives and Fans' Social Outcomes: The Case of Professional Sport Organizations.
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- Sport Marketing Quarterly, 2021, v. 30, n. 2, p. 146, doi. 10.32731/SMQ.302.062021.06
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- Article
An Examination of Relationship Selling Effectiveness in NCAA Division I Ticket Sales.
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- Sport Marketing Quarterly, 2021, v. 30, n. 2, p. 135, doi. 10.32731/SMQ.302.062021.05
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- Article
Declining Student Attendance at College Sporting Events: Testing the Relative Influence of Constraints.
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- Sport Marketing Quarterly, 2021, v. 30, n. 2, p. 122, doi. 10.32731/SMQ.302.062021.04
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- Article
Niche Sport Sponsorship: Providing the Target Market Sponsors Want?
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- Sport Marketing Quarterly, 2021, v. 30, n. 2, p. 111, doi. 10.32731/SMQ.302.062021.03
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- Article
An Integrated Model for Stadium Atmosphere and Stadium Attachment: An Empirical Test in Two Baseball Stadium Contexts.
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- Sport Marketing Quarterly, 2021, v. 30, n. 2, p. 95, doi. 10.32731/SMQ.302.062021.02
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- Article
Comparison Between Various Corporate Social Responsibility Initiatives Based on Spectators' Attitudes and Attendance Intention for a Professional Baseball Franchise.
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- Sport Marketing Quarterly, 2021, v. 30, n. 2, p. 85, doi. 10.32731/SMQ.302.0621.01
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- Article