The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 69, doi. 10.32731/smq.291.032021.06
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2021 AND VI 30 AND IP 1
Results: 8
1
2
Understanding the Lack of Team Identification Research in Women's Sport.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 58, doi. 10.32731/smq.291.032021.05
- By:
- Publication type:
- Article
3
The Influence of Second Screen Multitasking on Sponsorship Effects.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 47, doi. 10.32731/SMQ.301.032021.04
- By:
- Publication type:
- Article
4
The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 30, doi. 10.32731/SMQ.301.032021.03
- By:
- Publication type:
- Article
5
How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 16, doi. 10.32731/SMQ.301.032021.02
- By:
- Publication type:
- Article
6
Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders' Perspectives.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 3, doi. 10.32731/SMQ.301.032021.01
- By:
- Publication type:
- Article
7
Publisher's Note.
- Published in:
- Sport Marketing Quarterly, 2021, v. 30, n. 1, p. 2
- Publication type:
- Article
8
SMQ Conference Calendar.
- Published in:
- 2021
- Publication type:
- Calendar