Exploring the Explicit and Implicit Appeal of Retro Sport Logos.
- Published in:
- Sport Marketing Quarterly, 2020, v. 29, n. 4, p. 296, doi. 10.32731/SMQ.294.122020.05
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2020 AND VI 29 AND IP 4
Results: 5
1
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Team Identification and Negotiation: A Mediated-Moderation Model of Constraints, Motivation, and Sport Consumption.
- Published in:
- Sport Marketing Quarterly, 2020, v. 29, n. 4, p. 282, doi. 10.32731/SMQ.294.122020.04
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- Publication type:
- Article
3
The Effect of Attribution on Athlete Scandals: Consumer Responses Toward Scandalized Athletes and Endorsements.
- Published in:
- Sport Marketing Quarterly, 2020, v. 29, n. 4, p. 269, doi. 10.32731/SMQ.294.122020.03
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- Publication type:
- Article
4
Investigating Sport Fan Attitudes Toward Tanking: The Role of Values-Based Connections.
- Published in:
- Sport Marketing Quarterly, 2020, v. 29, n. 4, p. 256, doi. 10.32731/SMQ.294.122020.02
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- Publication type:
- Article
5
An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet.
- Published in:
- Sport Marketing Quarterly, 2020, v. 29, n. 4, p. 243, doi. 10.32731/SMQ.294.122020.01
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- Publication type:
- Article