Works matching IS 10616934 AND DT 2020 AND VI 29 AND IP 2
Results: 6
"I Still Support My Favorite Team": The Effects of an Athlete's Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias.
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- Sport Marketing Quarterly, 2020, v. 29, n. 2, p. 148, doi. 10.32731/SMQ.292.062020.06
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- Article
Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements.
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- Sport Marketing Quarterly, 2020, v. 29, n. 2, p. 134, doi. 10.32731/SMQ.292.062020.05
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- Article
An Assessment of Fans' Willingness to Pay for Team's Environmental Sustainability Initiatives.
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- Sport Marketing Quarterly, 2020, v. 29, n. 2, p. 121, doi. 10.32731/SMQ.292.062020.04
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- Article
Sport Brand Positioning Strategies and Position-Congruity on Financial Performance.
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- Sport Marketing Quarterly, 2020, v. 29, n. 2, p. 109, doi. 10.32731/SMQ.292.062020.03
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- Article
Repeat Registrations of a Running Event: Applying Customer Base Analysis.
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- Sport Marketing Quarterly, 2020, v. 29, n. 2, p. 94, doi. 10.32731/SMQ.292.062020.02
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- Article
Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value.
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- Sport Marketing Quarterly, 2020, v. 29, n. 2, p. 79, doi. 10.32731/SMQ.292.062020.01
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- Article