Follower Segments Within and Across the Social Media Networks of Major Professional Sport Organizations.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 4, p. 222, doi. 10.32731/SMQ.284.122019.04
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- Publication type:
- Article
Works matching IS 10616934 AND DT 2019 AND VI 28 AND IP 4
Results: 4
1
2
Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 4, p. 181, doi. 10.32731/SMQ.284.122019.01
- By:
- Publication type:
- Article
3
Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding Across Rival Teams.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 4, p. 209, doi. 10.32731/SMQ.284.122019.03
- By:
- Publication type:
- Article
4
Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 4, p. 195, doi. 10.32731/SMQ.284.122019.02
- By:
- Publication type:
- Article