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SMQ Conference Calendar.
- Published in:
- 2019
- Publication type:
- Calendar
Service Quality, Perceived Value, and Fan Engagement: Case of Shanghai Formula One Racing.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 2, p. 63, doi. 10.32731/SMQ.282.062019.01
- By:
- Publication type:
- Article
Motivation for Giving to NCAA Division II Athletics.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 2, p. 77, doi. 10.32731/SMQ.282.062019.02
- By:
- Publication type:
- Article
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 2, p. 91, doi. 10.32731/SMQ.282.062019.03
- By:
- Publication type:
- Article
Nonprofit Organizations as Sponsors: An Investigation of Positive Word of Mouth and Donation Choice as a Result of Sponsorship.
- Published in:
- Sport Marketing Quarterly, 2019, v. 28, n. 2, p. 102, doi. 10.32731/SMQ.282.062019.04
- By:
- Publication type:
- Article