The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes.
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- Sport Marketing Quarterly, 2018, v. 27, n. 4, p. 250, doi. 10.32731/smq.274.122018.04
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- Publication type:
- Article
Works matching IS 10616934 AND DT 2018 AND VI 27 AND IP 4
Results: 7
1
2
Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser.
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- Sport Marketing Quarterly, 2018, v. 27, n. 4, p. 275, doi. 10.32731/smq.274.122018.06
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- Publication type:
- Article
3
The Impact of Gender Expression on Female Athlete Endorser Effectiveness.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 4, p. 264, doi. 10.32731/smq.274.122018.05
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- Publication type:
- Article
4
From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 4, p. 236, doi. 10.32731/smq.274.122018.03
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- Publication type:
- Article
5
The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences de Formation.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 4, p. 221, doi. 10.32731/smq.274.122018.02
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- Publication type:
- Article
6
Guest Editor's Introduction: Experimental Research in Sport Consumer Behavior.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 4, p. 218, doi. 10.32731/smq.274.122018.01
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- Publication type:
- Article
7
27 • Number 4 • 2018 • Sport Marketing Quarterly 217 Sport Marketing Quarterly, 2018, 27, 217, c 2018 West Virginia University.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 4, p. 217
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- Publication type:
- Article