Found: 7
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Industry Insider: Susan O'Malley.
- Published in:
- 2018
- Publication type:
- Interview
An Examination of Employees' Response to Sponsorship: The Role of Team Identification.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 2, p. 67, doi. 10.32731/smq.272.062018.01
- By:
- Publication type:
- Article
Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 2, p. 82, doi. 10.32731/smq.272.062018.02
- By:
- Publication type:
- Article
The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 2, p. 93, doi. 10.32731/smq.272.062018.03
- By:
- Publication type:
- Article
eSport vs. Sport: A Comparison of Spectator Motives.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 2, p. 108
- By:
- Publication type:
- Article
What's in a Name? A Case Study of NBA Baskeball in Charlotte.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 2, p. 124, doi. 10.32731/smq.272.062018.05
- By:
- Publication type:
- Article
Copyright Infringement and Embedded Photos: A Photo of Tom Brady Goes Viral and Raises Challenging Copyright Issues for Publishers.
- Published in:
- Sport Marketing Quarterly, 2018, v. 27, n. 2, p. 135
- By:
- Publication type:
- Article