Understanding the Marketing Implications of Sport Rivalry: What We Know and Where We Are Headed.
- Published in:
- Sport Marketing Quarterly, 2017, v. 26, n. 4, p. 199
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2017 AND VI 26 AND IP 4
Results: 7
1
2
Comparing Rivalry Effects Across Professional Sports: National Football League Fans Exhibit Most Animosity.
- Published in:
- Sport Marketing Quarterly, 2017, v. 26, n. 4, p. 235
- By:
- Publication type:
- Article
3
What Makes For the Best Rivalries in Individual Sports and How Can Marketers Capitalize on Them?
- Published in:
- Sport Marketing Quarterly, 2017, v. 26, n. 4, p. 223
- By:
- Publication type:
- Article
4
What is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports.
- Published in:
- Sport Marketing Quarterly, 2017, v. 26, n. 4, p. 204
- By:
- Publication type:
- Article
5
The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport.
- Published in:
- Sport Marketing Quarterly, 2017, v. 26, n. 4, p. 247
- By:
- Publication type:
- Article
6
Industry Insider: Spencer McAnally.
- Published in:
- 2017
- Publication type:
- Interview
7
SMQ Conference Calendar.
- Published in:
- 2017
- Publication type:
- Calendar