Bowling for Dollars: Establishing Perceived Need and Brand Equity in a Participatory Sport.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 1, p. 62
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2016 AND VI 25 AND IP 1
Results: 8
1
2
Trademark Decision Gives Sport Marketers Cause for Paws: Wolfskin v. New Millennium.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 1, p. 59
- By:
- Publication type:
- Article
3
Differentiating Mass Participant Sport Event Consumers: Traditional Versus Non-Traditional Events.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 1, p. 47
- By:
- Publication type:
- Article
4
Examining Consumer Perceptions of Demand-Based Ticket Pricing in Sport.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 1, p. 34
- By:
- Publication type:
- Article
5
How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 1, p. 21
- By:
- Publication type:
- Article
6
A Valuation Analysis of Corporate Naming Rights for Collegiate Sport Venues.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 1, p. 7
- By:
- Publication type:
- Article
7
Industry Insider: Grant Jostol.
- Published in:
- 2016
- Publication type:
- Interview
8
Editor's Note.
- Published in:
- Sport Marketing Quarterly, 2016, v. 25, n. 1, p. 3
- By:
- Publication type:
- Article